The Observatory International specialises in helping Marketing and Procurement professionals to deliver greater value from their communications agencies through:
More efficient procurement processes.
Stronger, more accountable agency relationships.
More profitable outcomes from the agencies’ services.
Its senior consultants give clear, objective advice backed up by proprietary data and expert analysis – and reliable, quantifiable processes to add value well into the future.
Lucinda Peniston-Baines, joint Managing Partner E: lucindapb@observatoryltd.com
Stuart Pocock, joint Managing Partner E: stuartp@observatoryltd.com
The Observatory International Ltd
5th Floor, 3 Bunhill Ro
London EC1Y 8YZ
T: +44 (0)20 7847 4035
F: +44 (0)20 7847 4005
111-112 Swanston Road
Edinburgh EH10 7DS
T: +44 (0)131 445 5512
Isestrasse 31
20144 Hamburg
T: +49 (0)40 420 18 17
The Business Centre
377 Rivonia Boulevard
Rivonia, 2128 South Africa
T +27 (0) 11 275 0418
31 Pekin Street, 03-01
Far East Square
Singapore 048761
T +65 9699 0700
120 East 79th Street, Suite 5c
New York NY10075
T +1 (212) 861 9420
6565 Crescent Park West, Suite 317
Los Angeles CA 90094
T +1 (424) 228 5546
Service areas include:
• Prioritise resource allocation.
• Select agency partners.
• Negotiate fairly and effectively.
• Align teams for delivery and accountability.
• Transform internal and inter-agency processes.
• Measure performance and profitability.
The Observatory International works domestically and internationally with clients spanning B2B and B2C industry sectors, including Allianz, BMW, Danone, Halfords, PZ Cussons, SABMiller, Tesco, Yum! Restaurants and many others.