Propaganda bridges the gap between marketing agency and consultancy: at the one side providing the highest calibre processes and expertise to devise differentiating marketing strategies and drive marketing consciousness into the core of a client
The Propaganda Formula for Delivering Return on Investment:
1: Strategy
Propaganda consults in a channel-independent environment, and is free to offer impartial advice in the client’s best interest. A top tier of Strategists work as consultants, bringing strategic marketing experience to the client’s boardroom and ensuring business goals are translated into actionable marketing strategy to unlock growth potential.
2: Planning
Underpinning strategy is the planning process, which uses research, analysis and insight to unearth penetrating truths about the market, consumers, and the client’s business, which in turn fuel strategy. The strategic process places emphasis on complete knowledge – not assumption - and planning ensures a 360 degree understanding of the multitude of factors affecting the current and future success of a brand. The channel independence of the planning process means there is no need to force-fit insight to pre-conceived tactical objectives. The right solution may not be the most obvious, or the most comfortable, but top-line growth is the sole driver.
3: Implementation
Propaganda goes beyond consultancy in its ability to generate outstanding, effective marketing communications, and to managing the spectrum of the client’s marketing operations to whatever level is appropriate to ensure strategy is translated into return on investment. The depth of strategic understanding and relationship with the client equips Propaganda to plug the full range of agency services seamlessly into the client organisation.
Where these three disciplines come together, working as one seamless link between the marketplace and the client’s business, truly powerful results are achieved.
Propaganda’s core competencies include:
England
Asia