Almost three quarters of business leaders see the Olympics as having a positive impact on the UK economy
Regeneration in the east of London and a growing reputation for the UK as a centre of excellence for anyone hosting a large and complex sporting event will be the two most significant legacies of the London Olympics.
This is the view of Britain’s senior management consultants who took part in a recent MCA (Management Consultancies Association) survey. The MCA’s members work with almost all of the FTSE 100 companies.
But the consultants are much less optimistic about other potential benefits of the games. Only around one in five believe that the Olympics will lead to improved infrastructure for businesses in London, an increase in take up of sport by young people or the long-term availability of world-class sporting facilities in the UK.
The MCA’s latest report The Business of Sport also says that almost three in four (70 percent) senior consultants agree that hosting international sporting events has a positive impact on the economy. Over two thirds of Britain’s leading management consultants agree that sports sponsorship is an effective way of raising the profile of a business.
Alan Leaman, Chief Executive of the MCA said:
“Management consultancies have been at the heart of preparing the Olympics and the UK now has an outstanding platform from which to export our skills and experience around the world.
"The UK can now be world leaders in managing large events, facilitating the best use of technology, implementing major construction and infrastructure projects and coping with the people pressures that go with creating and leading the great teams you need to put on these events.”
For further details and analysis and to read the full report, visit: http://www.mca.org.uk/research-reports/reports/insight/the-business-of-sport
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