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—Categories and descriptions for the 2016 Awards

Categories

The 2016 MCA Awards has 23 categories: 14 project categories, six individual categories and a further three overall awards – Project of the Year, Consultant of the Year and Best New Consultancy.  This guidance describes the areas covered by each category and is not intended to be exhaustive.  Examples of successful projects in each project category can be found by looking at award winners on our website (www.mca.org.uk/awards)

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This is the MCA’s Year of Growth. MCA members tell us that the greater part of their work in the private sector is about supporting growth propositions and helping businesses get ‘match fit’ for growth. The 2016 MCA Awards will provide a great opportunity to showcase growth projects. Judges will use the established criteria to evaluate project entries, but will also be looking for contributions to growth in all categories, particularly in Change Management in the Private Sector, Commercial Excellence, Customer Engagement, Digital and Technology, Innovation, Performance Improvement in the Private Sector and Strategy. 


Project Award Categories

1.   Best Use of Thought Leadership
Demonstration of the impact of an initiative or approach to thought leadership by a consulting firm. The impact could be in developing the capabilities and skills of the firm, launching a new service, supporting excellent client service and projects, stimulating wider debate in management and public policy or in building brand and marketing strength. Judges will be assessing the quality and originality of the thought leadership, alongside evidence of its impact.   

2. Change Management in the Private Sector *Amended Description*
Demonstration of a structured transition from a current state to a desired state involving major, sometimes transformational changes in how an organisation does things, rather than merely the improved performance of existing processes. This could include organisational change and restructuring, cultural change, Target Operating Model initiatives, fundamental reengineering of approaches and post-M&A activity

3. Change Management in the Public Sector *Amended Description*
Demonstration of a structured transition from a current state to a desired state involving major, sometimes transformational changes in how an organisation does things, rather than merely the improved performance of existing processes. This could include organisational change and restructuring, cultural change, Target Operating Model initiatives, fundamental reengineering of approaches and post-merger activity

4. Commercial Excellence
Demonstration of work that helps clients to improve their value – either directly in their supply chain, through excellence in procurement and supplier management or in creating new commercial models and/or new business strategies. Entries may focus on the supply chains for goods, services or raw materials, whether globally or locally, improving efficiency, reliability or quality; or equally may focus on improving the procurement and supplier management process and/or developing a client service in this area.

5. Customer Engagement
Demonstration of successful engagement with customers through improved retention, increased brand awareness, or increased market penetration. This could be customer strategy, customer service, channel management, Customer Relationship Management (CRM), sales force effectiveness, marketing communications, market research, brand management, product development or category/product management.
 

6. Digital and Technology
Demonstration of the successful management of a digital or technology-based initiative for a client. This could be any aspect of digital strategy including how a business handles the impact of digital disruptors on its business model.  Other eligible projects could include IT strategy, IT programme management, hardware/software development and integration, an Enterprise Resource Planning (ERP) initiative, IT testing, data security, wireless and mobile communications, web and internet consulting, management information or business intelligence.

7. Finance and Risk Management
Demonstration of the effective use of financial and risk management to support an operation or business unit. This could be asset and capital management, harmonisation of accounting standards, automation of financial processes, compliance and regulatory issues, business and operational risk, or business continuity.

8. Innovation (sponsored by Kimble)
Demonstration of the application of new and emerging ideas, processes and technologies and/or the use of innovative management techniques and processes which have successfully transformed a client operation or an aspect of the operation. This could also be the ground-breaking transfer and application of existing ideas, processes or technologies from one sector or service to another. Projects must demonstrate the innovative character of the consultancy’s contribution.

9. International
Demonstration of successful project work overcoming cultural and geographical barriers in any sector or service line carried out in an overseas market. This could be a project carried out by a team of consultants pulled together from around the world to work with the client, or a consulting team working on a project with the client in one or several countries. This category is open to all UK-based consultancies, and, uniquely, to consultancies based in other countries as well. The latter are not able to enter projects that are carried out in the UK or their own domestic market.

10. Performance Improvement in the Private Sector  (Sponsored by Mindbench) *Amended Description*
Demonstration of improving the performance of existing business activities in the areas of cost reduction, process design (in manufactures, service provision or support functions), capacity sharing and quality assurance, most frequently deriving benefits in efficiency and positive impacts on the bottom line

11. Performance improvement in the Public Sector *Amended Description*
Demonstration of improving the performance of existing business activities in the areas of cost reduction, process design (in manufactures, service provision or support functions), capacity sharing and quality assurance, most frequently deriving benefits in efficiency and positive impacts on the bottom line

12. People (sponsored by KellyOCG)
Demonstration of the successful delivery of people-related change. This could be HR strategy and management, leadership, organisational development, pensions/ benefits/ compensation, performance management initiatives, training and development, recruitment, retention and motivation, or talent management.

13. Social and Environmental Value
Demonstration of work that enables clients and consultancies to achieve outstanding and sustainable benefits for society, including for the environment. Including sustainability practice and innovation, social investments and community engagement, work with the third sector or pro bono work. Entries should identify how each project fits with the consultancy’s own approach to its wider responsibilities, including for the development of its staff.

14. Strategy
Demonstration of the development of a new strategy, or a major contribution to a critical aspect of a client’s strategic thinking. This could take place in the context of work on corporate strategy, corporate recovery and turnaround, business strategy, market analysis and strategy, mergers and acquisitions, policy formulation, shareholder value creation and management or corporate venturing. It could also include exercises such as scenario planning and future-proofing carried out to test organisational resilience.  Crucially the consulting firm must demonstrate a positive impact on shaping the strategic assumptions, goals or strategic preparedness of the client organisation

 


Individual Consultant Categories

15. Change Management Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in change management; for example managing change, organisational change and restructuring, cultural change, Target Operating Model initiatives, and internal communications.

16. Digital & Technology Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in either digital or technology in such areas as IT Strategy, Enterprise Architecture, IT Portfolio Management, IT Programme Management, Service Delivery, Enterprise Resource Planning, Systems Integration, Testing, Security, Infrastructure, Data Centre Management, Management Information, Business Intelligence, Analytics, Cloud Computing, Software As A Service, Mobile Content Delivery and Customer Engagement.

17. Human Resources Consultant of the Year *Amended Description*
Consultants may enter who can demonstrate exceptional performance in HR; for example HR strategy and management, leadership, organisational development, skills transfer, TUPE-support, succession-planning, pensions/ benefits/ compensation, performance management initiatives, training and development, recruitment, retention and motivation, talent management.

18. Performance Improvement Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in performance improvement; for example process re-engineering, product development, cost reduction, lean and six sigma, productivity and process redesign, production and services management, supply chain, procurement, distribution, logistics, shared services, quality assurance, and post merger integration.

19. Strategy Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in strategy; for example corporate recovery and turnaround, business strategy, market analysis and strategy, mergers and acquisitions, policy formulation, value management, and corporate venturing.  It could also include work in scenario planning and future-proofing carried out to test organisational resilience.  Crucially the consultant must demonstrate a positive impact on shaping the strategic assumptions, goals or strategic preparedness of the client organisation

20. Young Consultant of the Year
Exceptional performance in any service line by an individual who has worked for a consultancy company for less than 5 years.

 


Overall Awards

21. Project of the Year
Judges will select a winner from the project category winners which has demonstrated exceptional performance in any category.

22. Consultant of the Year
Judges will select a winner who has demonstrated the most exceptional performance from the individual category winners.

23. Best New Consultancy

Firms established less than five years ago which have project category entry shortlisted will be considered for this Award. To be eligible, in addition to their project submission, the consultancy must demonstrate their client focus, delivery excellence, commitment to their people and operational excellence via a presentation to the judging panel

Disclaimer

The MCA reserves the right to alter these categories or to re-allocate entries between categories once the closing date for entries has past. Entered firms will be consulted if the MCA decides to do so.