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—2012 categories

There are 21 award categories in the 2012 MCA Awards: comprising 13 project categories and six individual consultant categories. Out of the winners of the project categories, a further two overall awards will be made - the Platinum Award and the Best Consultant/Client Team.

Below is guidance on the areas covered by each of the categories. You can also take a look at examples of type of project backgrounds appropriate for each project award category by taking a look at last year’s winners. This is not intended to provide an exhaustive list.

Project award categories

1. Change Management in the private sector
Demonstration of a structured transition from a current state to a desired state. This could be organisational change and restructuring, cultural change, Target Operating Model initiatives, internal communications, performance improvement, or process reengineering. See the 2011 winner: Boxwood with the Carphone Warehouse

2. Change Management in the public sector
Demonstration of a structured transition from a current state to a desired state. This could be organisational change and restructuring, cultural change, Target Operating Model initiatives, internal communications, performance improvement, or process reengineering. See the 2011 winner: Ernst & Young with NHS Direct

3. Customer Engagement
Demonstration of successful engagement with customers through improved retention, increased brand awareness, or increased market penetration. This could be customer strategy, customer service, channel management, Customer Relationship Management (CRM), sales force effectiveness, marketing communications, market research, brand management, product development or category/product management. See the 2011 winner: Navigant with Skandia

4. Environment
Demonstration of best practice in projects where the chief objective is to help clients to improve their environmental impact. This could be reducing carbon footprint, developing an environmental policy, clean energy initiatives, climate and energy management solutions, sustainability initiatives. Work here may range from measuring environmental impact, through to implementing changes to products, processes and people's behaviour, which directly contribute to environmental improvements. See the 2011 winner: Arup with DeMontfort University

5. Finance and risk management
Demonstration of the effective use of financial and risk management to support an operation or business unit. This could be asset and capital management, harmonisation of accounting standards, automation of financial processes, compliance and regulatory issues, business and operational risk, or business continuity. See the 2011 winner: Novo Altum with Northern Rock

6. Innovation
Demonstration of the application of new and emerging ideas, processes and technologies and/or the use of innovative management techniques and processes which have successfully transformed a client operation or an aspect of the operation. This could also be the ground-breaking transfer and application of existing ideas, processes or technologies from one sector or service to another. See the 2011 winner: Bluerock Consulting with Barclaycard

7. International
Demonstration of successful project work overcoming cultural and geographical barriers in any sector or service line carried out overseas by a UK consulting firm. This could be a project carried out by a team of consultants pulled together from around the world to work with the client, or a UK consulting team working on a project with the client in one or several countries. In order to qualify, at least 20% of the consultants on the project must have been based in, or seconded from, the UK. The project must have been managed by a UK firm/ UK arm of an international firm and fees must primarily show in the UK accounts of the UK firm/ UK arm of an international firm. See the 2011 winner: Moorhouse Consulting with BT

8. Operational Performance in the private sector
Demonstration of improved operational and business performance. This could be cost reduction, lean and six sigma, productivity and process redesign, production and services management, supply chain, procurement, distribution, logistics, shared services, quality assurance, or post merger integration. See the 2011 winner: Boxwood with Trader Media Group

9. Operational Performance in the public sector
Demonstration of improved operational and business performance. This could be cost reduction, lean and six sigma, productivity and process redesign, production and services management, supply chain, procurement, distribution, logistics, shared services, quality assurance, or post merger integration. See the 2011 winner: KPMG and Deloitte with HMRC

10. Outsourcing
Demonstration of the successful provision of outsourcing advice for all or part of a business operation. This could be business process outsourcing, IT, Finance, HR and transformational outsourcing, off-shoring, in-sourcing, supplier selection, contracts or transfer of staff. N.B.This should not be the actual provision of managed or outsourced services. See the 2011 winner: Ernst & Young with the National Grid

11. People
Demonstration of the successful delivery of people-related change. This could be HR strategy and management, leadership, organisational development, pensions/ benefits/ compensation, performance management initiatives, training and development, recruitment, retention and motivation, or talent management. See the 2011 winner: Navigant with Skandia

12. Strategy
Demonstration of the development of a new strategy. This could be corporate strategy, corporate recovery and turnaround, business strategy, market analysis and strategy, mergers and acquisitions, policy formulation, shareholder value creation and management, or corporate venturing. See the 2011 winner: Xantus with United Utilities

13. Technology
Demonstration of the successful management of a technology-based initiative for a client. This could be IT strategy, IT programme management, hardware/software development and integration, an Enterprise Resource Planning (ERP) initiative, IT testing, data security, wireless and mobile communications, web and internet consulting, management information or business intelligence. See the 2011 winner: Deloitte with Metrobank

Individual consultant categories

14. Change Management Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in change management; for example managing change, organisational change and restructuring, cultural change, Target Operating Model initiatives, and internal communications.

15. HR Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in HR; for example HR strategy and management, leadership, organisational development, pensions/ benefits/ compensation, performance management initiatives, training and development, recruitment, retention and motivation, talent management.

16. IT Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in IT; for example IT strategy, IT programme management, hardware/software development and integration, Enterprise Resource Planning (ERP) initiatives, IT testing, data security, wireless and mobile communications, web and internet consulting, management information and business intelligence.

17. Marketing Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in marketing; for example customer strategy, data management, sales force effectiveness, marketing communications, market research, brand management, advertising strategy and marketing effectiveness.

18. Performance Improvement Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in performance improvement; for example process re-engineering, product development, cost reduction, lean and six sigma, productivity and process redesign, production and services management, supply chain, procurement, distribution, logistics, shared services, quality assurance, and post merger integration.

19. Strategy Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in strategy; for example corporate recovery and turnaround, business strategy, market analysis and strategy, mergers and acquisitions, policy formulation, value management, and corporate venturing.

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