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—Categories and descriptions for 2013 Awards

The 2013 MCA Awards has 22 categories: 13 project categories and six individual categories. A further three overall awards are made – Project of the Year (formerly Platinum Award), Consultant of the Year and Best New Consultancy (both new for 2013).

Below is guidance on the areas covered by each of the categories. This is not intended to provide an exhaustive list. Examples of types of project backgrounds appropriate for each project category can be found by looking at 2012 award winners at www.mca.org.uk/awards/2012/winners.

Project Award Categories

1. Change Management in the Private Sector
Demonstration of a structured transition from a current state to a desired state. This could be organisational change and restructuring, cultural change, Target Operating Model initiatives, internal communications, performance improvement, or process reengineering.

2. Change Management in the Public Sector
Demonstration of a structured transition from a current state to a desired state. This could be organisational change and restructuring, cultural change, Target Operating Model initiatives, internal communications, performance improvement, or process reengineering.

3. NEW! Commercial Excellence
Demonstration of work that helps clients to improve their value chains – either directly in their supply chain, through excellence in procurement and supplier management or in creating new commercial models. Both consulting and outsourcing engagements are eligible in this category.

4. Customer Engagement
Demonstration of successful engagement with customers through improved retention, increased brand awareness, or increased market penetration. This could be customer strategy, customer service, channel management, Customer Relationship Management (CRM), sales force effectiveness, marketing communications, market research, brand management, product development or category/product management.

5. Finance and Risk Management
Demonstration of the effective use of financial and risk management to support an operation or business unit. This could be asset and capital management, harmonisation of accounting standards, automation of financial processes, compliance and regulatory issues, business and operational risk, or business continuity.

6. Innovation
Demonstration of the application of new and emerging ideas, processes and technologies and/or the use of innovative management techniques and processes which have successfully transformed a client operation or an aspect of the operation. This could also be the ground-breaking transfer and application of existing ideas, processes or technologies from one sector or service to another.

7. International
Demonstration of successful project work overcoming cultural and geographical barriers in any sector or service line carried out in an overseas market. This could be a project carried out by a team of consultants pulled together from around the world to work with the client, or a consulting team working on a project with the client in one or several countries. This category is open to all UK-based consultancies, and, uniquely, to consultancies based in other countries as well. The latter are not able to enter projects that are carried out in the UK or their own domestic market.

8. Performance Improvement in the Private Sector
Demonstration of improved business performance in the areas of cost reduction, process (re)design, service management, manufacturing, distribution, shared services or quality assurance.

9. Performance Improvement in the Public Sector
Demonstration of improved business performance in the areas of cost reduction, process (re)design, service management, manufacturing, distribution, shared services or quality assurance.

10. NEW! Social and Environmental Value
Demonstration of work that enables clients to achieve outstanding and sustainable benefits for society, including the environment. Including sustainability practice and innovation, social investments and community engagement, work with the third sector or other pro bono work. Entries should identify how each project fits with the consultancy’s own approach to its wider responsibilities, including for the development of its staff.

11. People
Demonstration of the successful delivery of people-related change. This could be HR strategy and management, leadership, organisational development, pensions/ benefits/ compensation, performance management initiatives, training and development, recruitment, retention and motivation, or talent management.

12. Strategy
Demonstration of the development of a new strategy. This could be corporate strategy, corporate recovery and turnaround, business strategy, market analysis and strategy, mergers and acquisitions, policy formulation, shareholder value creation and management, or corporate venturing.

13. Technology
Demonstration of the successful management of a technology-based initiative for a client. This could be IT strategy, IT programme management, hardware/software development and integration, an Enterprise Resource Planning (ERP) initiative, IT testing, data security, wireless and mobile communications, web and internet consulting, management information or business intelligence.

Individual Consultant Categories

14. Change Management Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in change management; for example managing change, organisational change and restructuring, cultural change, Target Operating Model initiatives, and internal communications.

15. Human Resources Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in HR; for example HR strategy and management, leadership, organisational development, pensions/ benefits/ compensation, performance management initiatives, training and development, recruitment, retention and motivation, talent management.

16. Performance Improvement Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in performance improvement; for example process re-engineering, product development, cost reduction, lean and six sigma, productivity and process redesign, production and services management, supply chain, procurement, distribution, logistics, shared services, quality assurance, and post merger integration.

17. Strategy Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in strategy; for example corporate recovery and turnaround, business strategy, market analysis and strategy, mergers and acquisitions, policy formulation, value management, and corporate venturing.

18. Technology Consultant of the Year
Consultants may enter who can demonstrate exceptional performance in technology in the areas of IT Strategy, Enterprise Architecture, IT Portfolio Management, IT Programme Management, Service Delivery, Enterprise Resource Planning, Systems Integration, Testing, Security, Infrastructure, Data Centre Management, Management Information, Business Intelligence, Analytics, Cloud Computing, Software As A Service, Mobile Content Delivery and Customer Engagement.

19. NEW! Young Consultant of the Year
Exceptional performance in any service line by an individual who has been a consultant for less than five years.

Overall awards

20. Project of the Year
Judges will select a winner from the project category winners, which has demonstrated exceptional performance in any category.

21. NEW! Consultant of the Year
Judges will select a winner from the individual category winners, to be the consultant who has demonstrated the most exceptional performance in any category

22. NEW! Best New Consultancy
Firms established less than five years ago, who have entered a project category will be considered for this award. Please note on your cover sheet that you would like to be considered for this award, plus the number of years that the company has been running.