MCA Logo - Home

Member

The Observatory International

Helping organisations get more from marketing resources

The Observatory International specialises in helping Marketing and Procurement professionals to deliver greater value from their marketing and communications resources.

We do this by helping create the right internal structures, agency rosters and ways of working to deliver the strategy. We improve results through motivational marketing supplier compensation schemes and by making performance tracking easier and more insightful.

We have over a decade of experience working with leading brands across the world. This gives us proven methodologies and case books to deliver more robust and long-lasting solutions, more quickly and across more sectors.

We are privately owned, independent and impartial. Our only goal is helping our clients achieve their marketing ambitions.

Core Services

  • Marketing organisation design
  • Marketing supplier roster modelling
  • Marketing supplier search and selection
  • Client-Supplier relationship alignment
  • Digital marketing transformation strategy and implementation
  • Marketing supplier and Client performance measurement
  • Marketing supplier compensation and fee benchmarking
  • Way of Working and Capabilities

Key Personnel

Lucinda Peniston-Baines

Joint Managing Partner (and current Vice President of MCA)

E: lucinda.penistonbaines@observatoryinternational.com

Stuart Pocock

Joint Managing Partner

E: stuart.pocock@observatoryinternational.com

UK Office Locations

The Observatory International

17th Floor, 110 Bishopsgate

London

EC2N 4AY

Worldwide Coverage

An integrated network of offices in London, New York, Los Angeles, Paris, Hamburg, Warsaw, Zurich, Johannesburg, Singapore and Tokyo.

Industry Sectors

The Observatory International works domestically and internationally with clients spanning B2B and B2C industry sectors, primarily private sector:

  • Automotive
  • Business and Industrial
  • Charity and Education
  • Energy
  • Entertainment, Leisure and Media
  • Financial Services
  • Food and Drink
  • Health and Pharmaceuticals
  • Household Consumer Goods
  • IT and Technology
  • Property and Construction
  • Retail
Contact Information

Address

17th Floor, Heron Tower
110 Bishopsgate
London
EC2N 4AY

Telephone Number

+44 (0)20 7571 0415

Website

www.observatoryinternational.com

Email

info@observatoryinternational.com