International
Evolus, a US-based performance beauty brand turned to CBRE to pinpoint the ideal location to establish a new European HQ, and through sharp market screening and an intensive dual‑city assessment, CBRE distilled Geneva and Milan into a clear, strategic choice. The result: a confident move to Milan and rapid mobilisation, powered by CBRE’s ability to fuse global intelligence with precise, on‑the‑ground insight.
Evolus, a fast growing US based performance beauty brand, engaged CBRE’s UK consulting team to support a strategically critical initiative: establishing its first European headquarters as part of its global expansion journey. Evolus recognised that entering Europe required deep expertise in market dynamics, labour environments, regulatory frameworks, and operational set up considerations that could not be achieved through internal analysis alone. CBRE provided cross border advisory expertise, real time market insight and on the ground validation that enabled Evolus to make a fully informed, confident decision about where to anchor its European presence.
CBRE led a structured process that included pan European market screening, development of city level evidence packs, and a four day dual city validation visit involving 24 engagements, 47 local experts and 9 building tours. This blend of data driven analysis and lived city experience enabled Evolus leadership to directly compare operational conditions, talent landscapes, and cultural alignment in their shortlisted markets of Geneva and Milan.
The project delivered clarity, confidence, and momentum. Evolus selected Milan as their European HQ location, and within months began operational set up, marking a major milestone in the company’s international growth strategy. The client highlighted how the project demonstrated a high quality consulting partnership, bridging continents, navigating regulatory and cultural complexity, and creating a collaborative environment where the client felt supported, challenged, and empowered to make a strategic decision with measurable long term impact.
The project showcased CBRE’s unique ability to deliver deeply integrated, end to end real estate and market intelligence on a truly global scale, combining international expertise with local insight to drive confident strategic decision making for Evolus.
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