Best use of thought leadership
Elevating Anglo American’s influence in sustainable agriculture and driving critical dialogue to advance global food security through the ‘Future of Fertiliser’ thought leadership initiative.
Deloitte partnered with Anglo American to launch the ‘Future of Fertiliser’ thought leadership initiative, strategically positioning the global mining leader as a credible and influential voice in the agricultural sector. Anglo American’s significant investment in the Woodsmith polyhalite mine presented an opportunity to address critical global challenges in food security and sustainable agriculture. However, as a new entrant with an innovative product, they needed to establish their unique perspective and build trust within this complex industry.
Deloitte’s involvement was crucial in developing a robust, expert-led report that Anglo American could not have achieved independently. We convened a diverse group of 74 global agricultural experts, facilitating a forward-looking dialogue on the future of farming and the essential role of sustainable fertilisers by 2050.
Our expertise in sustainability, food systems, research synthesis, and compelling storytelling enabled us to distil complex scientific and industry insights into a cohesive and impactful narrative. This positioned Anglo American not merely as a product provider, but as a key player committed to resolving systemic challenges in our food system.
The project successfully sparked vital conversations, strengthened relationships, and provided Anglo American with a repeatable blueprint for future marketing and engagement, significantly enhancing their credibility and influence in a new and vital sector.
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