Commercial Impact
KPMG helped Nomad Foods deliver a Europe-wide Revenue Growth Management transformation. Fragmented spreadsheets and reactive decision-making were replaced with a single commercial engine, driving a 4% increase in annual profit despite sustained cost pressure.
Nomad Foods was facing a strategic crossroads in 2021. Europe’s largest frozen food company, owner of brands including Birds Eye, Findus and igloo, faced a tougher trading environment than ever before. Inflation, supply chain disruption and intense retailer scrutiny were putting sustained pressure on margins, just as the business was integrating acquisitions across 22 European markets.
Revenue management practices varied widely between markets, with heavy reliance on spreadsheets, inconsistent definitions and limited cross-market alignment. Nomad recognised it needed to move from reactive, data-light net revenue management model to a fully embedded, data-driven Revenue Growth Management (RGM) capability operating consistently across Europe.
KPMG worked closely with Nomad to deliver this step-change transformation. Beginning with a rigorous maturity assessment, the team developed a clear three-year roadmap and implemented an integrated RGM capability combining advanced analytics, structured playbooks, governance and capability building.
At the heart of the programme was a central RGM Analytics Hub, replacing fragmented local analysis with a single source of commercial truth. Core pricing, promotional and trade investment decisions are now underpinned by harmonised data, automated modelling and consistent methodologies across markets.
Within 15 months, the platform was live in 12 markets. The transformation has released 30% of analytical capacity for higher-value activity and contributed to a 4% increase in annual profit during a period of acute cost pressure. More importantly, it has embedded lasting commercial capability, positioning Nomad at the forefront of revenue growth management in its sector.
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