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Decision Technology

Dectech was created to provide the most accurate and best value forecasts available on how people will behave in new situations. We are enthusiastic proponents of behavioural research, randomised controlled trials and data modelling.  Founded in 2002, we are based in London and are staff-owned. We are members of the Market Research Society and Management Consultancies Association. Follow us on social media or register on our website to receive updates on our research.

Key Personnel

Dr Henry Stott – Managing Director

Prof. Nick Chater – Director

Dr Rich Lewis – Director

Dr Benny Cheung – Director

UK Office Locations


Worldwide Coverage

Decision Technology offers consulting services globally, including Australia, Canada, China, Europe, South Africa, and the United States.

Consultancy Service

Offer Practice

  • Product and service design
  • Product positioning
  • Pricing and promotion strategy
  • Range architecture
  • Customer service and experience
  • Customer data analytics
  • Compliance and regulatory reform

Trade Practice

  • Acquisition and sales
  • Retention and churn
  • Channel optimisation
  • Customer communication
  • Customer relationship management
  • Customer segmentation
  • Competitor analysis

Brand Practice

  • Marketing strategy
  • Brand and advertising tracking
  • Brand positioning
  • Brand management
  • Creative testing
  • Corporate communication and PR
  • Corporate social responsibility

Industry Sectors

  • Consumer products
  • Digital & technology
  • Energy & utilities
  • European Commission
  • Financial services
  • Insurance
  • Government
  • Non-profit making bodies
  • Media & entertainment
  • Public sector
  • Retail
  • Banking
  • Telecoms

Contact Information


10 Queen Street Place

Telephone Number

+44 (0)20 7193 9812