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Decision Technology

Dectech specialises in helping businesses and policymakers understand and manage customer decision-making, from acquisition through to retention and all the points in-between.

Dectech seeks to define a new category of insight that is both strategy consultancy and research agency. We deliver financial analysis and business advice alongside field research and customer insights. We believe in this hybrid approach because it marries a necessary focus on commercial results with a practical understanding of what drives human behaviour. In practice, this means we are differentiated by our behavioural, experimental, and statistical approach.

Dectech is a trusted advisor to some of the world’s largest organisations in both the private and public sectors, including British Gas, Vodafone, Tesco, Lloyds Banking Group, and the European Commission.

Key Personnel

Dr Henry Stott – Managing Director

Prof. Nick Chater – Director

Dr Rich Lewis – Director

Dr Benny Cheung – Director

UK Office Locations


Worldwide Coverage

Decision Technology offers consulting services globally, including Australia, Canada, China, Europe, South Africa, and the United States.

Consultancy Service

Offer Practice

  • Product and service design
  • Product positioning
  • Pricing and promotion strategy
  • Range architecture
  • Customer service and experience
  • Customer data analytics
  • Compliance and regulatory reform

Trade Practice

  • Acquisition and sales
  • Retention and churn
  • Channel optimisation
  • Customer communication
  • Customer relationship management
  • Customer segmentation
  • Competitor analysis

Brand Practice

  • Marketing strategy
  • Brand and advertising tracking
  • Brand positioning
  • Brand management
  • Creative testing
  • Corporate communication and PR
  • Corporate social responsibility

Industry Sectors

  • Consumer products
  • Digital & technology
  • Energy & utilities
  • European Commission
  • Financial services
  • Insurance
  • Government
  • Non-profit making bodies
  • Media & entertainment
  • Public sector
  • Retail
  • Banking
  • Telecoms

Contact Information


10 Queen Street Place

Telephone Number

+44 (0)20 7193 9812