Magnus Consulting
Magnus Consulting is a B2B growth consultancy and certified B Corp, helping ambitious mid-market, enterprise and PE-backed businesses turn growth ambition into a system that can actually deliver.
We work with leadership teams facing complex commercial challenges, whether they are redefining market focus, accelerating value creation, aligning sales and marketing, transforming marketing through AI, or building greater confidence in how growth will be delivered. Our role is to help clients make sharper choices about where to play and how to win, then embed those choices into the behaviours, systems and operating rhythm required to sustain momentum.
We believe growth is no longer just a strategy deck, a sales target or a campaign plan. It is a go-to-market operating system. Strategy, sales, marketing, behaviour, data, AI and execution can no longer run separately. They need to work as one connected, adaptive system that helps teams focus on the right markets, customers and opportunities, coordinate decisions across the commercial organisation, and respond as conditions change.
Our work helps clients build clarity on commercial priorities, commitment to a shared strategy, confidence across teams to deliver, and coordination through a live GTM operating system. This combines commercial expertise, behavioural change and embedded AI to turn intent into action. We align leadership, marketing, sales and product around the customer journey, buying group and proof points that shape real buying decisions, rather than starting with internal handoffs or disconnected functional plans.
Our clients include CEOs, CMOs, GTM leaders and private equity value creation teams seeking sharper focus, faster execution and stronger commercial discipline. We operate at the intersection of strategy and delivery, bridging the gap between high-level ambition and day-to-day action. Rather than producing recommendations that sit on shelves, we work alongside teams to embed the operating model, decision rights, capabilities and rhythms that make growth repeatable.
Our philosophy is simple: growth should never be accidental, fragmented or unfocused. It must be designed, aligned and run continuously. By combining rigorous commercial thinking, structured frameworks, behavioural change and embedded AI, Magnus helps organisations move faster, think sharper and scale with confidence.
This is B2B growth, designed, aligned and ready to scale.
Key Personnel
- Managing Partner – Teresa Allan
- Partner – Danny Philamond
UK Office Locations
Worldwide Coverage
Consultancy Services
1. Where to Play – Identify opportunities
- Commercial Due Diligence
- Commercial Gap Analysis
- Customer, Competitor & Commercial Intelligence
- Market Opportunity Analysis
- ICP, Buying Group & Customer Journey Mapping
- Customer Segmentation
- AI Transformation Assessment
2. How to Win – Define strategy
- GTM Strategy
- Brand Strategy
- Value Proposition Development
- Strategic Account Growth
- GTM Operating Systems
- Agentic Automation Strategy
- AI Innovation Sprints
3. Embed – Build capability and operating model
- Operating Model Design
- Revenue Operations
- Sales & Marketing Alignment
- Capability Building & Coaching
- AI Transformation
- Agentic Automation Deployment
- Embedded Growth Experts & Interim Leadership
4. Activate – Run the GTM engine through a GTM Operating System
- Always on GTM operating systems
- Revenue operations & performance optimisation
- Sales enablement & playbooks
- Sector & Key account activation
- Customer intelligence activation
- AI-powered content activation
- Customer centricity & retention programmes
Industry Sectors
As management consultants we have clients in the following sectors:
- Transportation & Logistics
- Professional Services
- Financial Services / Fintech
- Private Equity
- Enterprise Tech
- SaaS
- Manufacturing
- Sustainability Tech
- Payments & Data Centres
- Life Sciences
