Huthwaite International

Huthwaite International — The Home of SPIN® Selling

With a rich history spanning five decades, Huthwaite International has established itself as a leading authority in sales and negotiation expertise. Our unwavering commitment to assisting businesses worldwide in elevating their sales performance has resulted in tangible, long-term transformations through our research-based behavioural change methodologies.

We provide comprehensive solutions in various areas, including sales, negotiation, communication, and coaching. Our versatility allows us to deliver impactful programs across four continents in over 30 languages. Leveraging a blend of face-to-face training, e-learning modules, performance consultancy, and follow-up coaching, we offer flexible approaches tailored to meet the unique requirements of each organisation.

What truly sets us apart is our consulting-first approach. Over the years, we have accumulated an unparalleled depth of knowledge by studying and analysing the behaviours of exceptional sales professionals. Through rigorous research and ongoing analysis, we have identified the key behaviours that drive outstanding sales performance. This valuable expertise empowers us to not only address our clients’ specific needs but also assist them in satisfying the needs of their customers effectively.

At Huthwaite International, our consulting approach takes precedence, ensuring that we thoroughly understand our clients’ challenges and goals before formulating tailored recommendations. By putting consultation first and recommendations second, we demonstrate our commitment to delivering optimal solutions that generate measurable results.

Partner with Huthwaite International and experience the transformative power of our consulting-driven sales and negotiation methodologies. Let us guide you towards enhanced sales performance, bolstered customer satisfaction, and lasting success in the ever-evolving business landscape.

Watch this Huthwaite short film to understand the importance of acknowledging failures and aiming high:

Change Behaviour. Change Results. ™

Key Personnel

Board of Directors

Tony Hughes – Chief Executive Officer
Tim Richmond – Chairman
Annalize Cuthill – Chief Operations Officer
Nicola Hill – General Counsel

Business Directors

David Freedman – Director of Sales
Nick Martin – Director of Learning Solutions
Anders Hjort – Regional Development Director, Denmark
Marco Weijers – Regional Development Director, Netherlands & Germany
Shaun James – Head of Learning & Skills
Robin Hoyle – Head of Learning Innovation
Laura Errington – Head of Sales
Joanne Derriman – Senior Client Director

Business Consultants

Tony Willshire – Engagement Consultant
Charlie Jefferson – Virtual Delivery Consultant
Katie Adgie – L&D Consultant
Richard Tillery – L&D Consultant

Human Resources

Helen Hague – Head of Human Resources

Marketing

Rachel Massey – Director of Marketing
Ricky Brown – Marketing Manager

UK Office Locations

Stocksbridge, South Yorkshire

Worldwide Coverage

For global and international clients, we have local representation in over 35 countries and more than 30 languages. This brings a seamless and consistent face to every touchpoint in our clients’ businesses, which in turn gives them a consistent face to their clients.

Austria
Belgium
Bulgaria
China (Shanghai)
Cyprus
Czech Republic
Denmark
Egypt
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Israel
Italy
Luxembourg
Mexico
Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia
Singapore
South Africa
Spain
Switzerland
Sweden
Taiwan
Thailand
Turkey
UAE
United Kingdom
USA

Consultancy Service

90% of our work is bespoke, behaviour change projects for our clients. These projects involve the provision of customised client advice and tailored business solutions.

Our behavioural change solutions involve training and consultancy, the latter at various stages of each client project:

Diagnosing the behaviour change required and the appetite for change. Our consultants use a range of tools, including behavioural analysis, to analyse training needs and provide fact-based advice.
Designing the training element of the implementation, involving creating new or tailoring existing training designs, reference and practice materials, the launch process and agreeing success measures.
Designing the reinforcement element of the implementation, typically involving the training of internal people as coaches and the integration of Huthwaite and/or client processes and tools.
Measuring the progress and impact of the project implementation and creating further training and/or reinforcement support as appropriate.

Industry Sectors

Because Huthwaite’s best practice skills models are behaviour based, we have yet to find a sector where these skills cannot be successfully applied. Below is a selection of the sectors and segments in which we have worked: