Beyond Sales: Creating value across every customer touchpoint

Huthwaite International

The Mastering Sales and Negotiations podcast by Huthwaite International is designed for ambitious business professionals looking to uncover valuable lessons and achieve sustainable behaviour change within teams. In each episode, hosts Robin Hoyle and Rachel Massey interview prominent figures in the field of sales and negotiations, discussing their experiences, ideas and research.

In the latest episode, Huthwaite International and their guest speakers, explored why embracing “two-faced” strategies is essential in today’s complex buying landscape. A good salesperson must adapt fluidly – not to deceive, but to balance customer-facing finesse with internal strategic alignment.

Read more and listen to this podcast on their website