In a recent article, PwC argues that while UK businesses have strong AI ambition and are actively experimenting with tools and pilots, many are yet to turn this activity into measurable business performance. Drawing on PwC’s global AI Performance research, it highlights that leading organisations are capturing a disproportionate share of AI-driven returns by focusing on growth, stronger decision-making, business model reinvention and scalable use cases rather than isolated productivity gains.
Read more on their website.