How to shape the future of AI in consumer products

EY

According to EY, companies should embrace a spectrum of AI scenarios to drive innovation, efficiency and resilience in an uncertain landscape.

  • Consumer products companies must prepare for a range of AI scenarios by proactively planning and adapting their strategies to potential outcomes.
  • Organisations should assess current capabilities, build foundational readiness and implement AI initiatives that deliver measurable results.
  • By leveraging autonomous systems, companies can enhance operational efficiency and consumer experiences.

The tech world, and therefore the business world at large, is abuzz at the prospect of artificial general intelligence (AGI), the point at which a machine can think at the level of the smartest human in any conceivable task. This could happen in five years, three or maybe tomorrow — if it hasn’t already happened. Another possibility: It might never happen at all. In fact, the concept behind AGI has existed since the 1950s, and many predictions of computer superintelligence were never realised.

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