The 29th PwC UK CEO Survey reveals the extent to which business leaders are planning and acting across potentially conflicting time horizons as they navigate multiple near-term challenges while working towards the long-term reinvention of their business.
That puts greater emphasis and scrutiny on the CEO’s role in determining how much change their business can tolerate, how fast it can move, what risks can be taken and what investments and interventions are needed.
But the survey also shows that CEOs who have taken bold steps to reinvent their businesses are seeing those moves pay off.
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