The 2025 edition of the BearingPoint’s Sustainable Retail Barometer explores how consumer attitudes and behaviours towards sustainability are evolving in the context of economic pressure and growing “greenlash”.
Based on consumer research, the insight shows that sustainability remains firmly embedded in purchasing decisions, with trust, transparency and credibility becoming critical differentiators for retailers. While cost considerations continue to shape behaviour, the findings highlight clear opportunities for UK retailers to strengthen customer trust, adapt propositions to changing expectations and translate sustainable intent into tangible, commercially viable action.
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