In a recently published insight by BMT, they share that defining a programme is often like navigating shifting ground—the outcome may be clear, but the journey is constantly evolving. According to them, experience, sticking rigidly to a single plan can be counterproductive, as it assumes certainty that rarely exists in complex environments. Instead, they advocate for an adaptive approach that values iteration, feedback, and flexibility. This method fosters better engagement, delivers stronger results, and ensures greater resilience throughout delivery.
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