Peter Brown MBE, PwC

Thought Leader Consultant of the Year

MCA Awards 2024 FinalistAs Global Workforce Leader at PwC, Peter has established a highly respected reputation for his impactful thought leadership, which addresses the challenges and opportunities confronting organisations. Reflecting PwC’s core values of building trust in society and solving important problems, Peter’s work in leading enterprise workforce transformations for global organisations, coupled with the research he leads equips him with a deep understanding of the real-world workforce pressures that organisations face. This insight ensures the content he produces empowers organisations to drive high performance in critical areas – leadership, skills, technology, and workforce strategy.

The thoughtleadership and research that Peter develops are not theoretical; they are actively used by PwC’s clients to tackle some of their most pressing workforce issues, and are implemented by individuals and organisations around the world. Pete’s ability to convey insights and first-hand knowledge of workforce matters in an accessible manner transcends grades, territories, and sectors, facilitated through multiple publishing channels. Peter leverages his platforms to share valuable insights with PwC’s internal community, helping to upskill colleagues, and disseminate his extensive knowledge and experience.

This year, Peter is particularly proud of PwC’s inaugural AI Jobs Barometer—a groundbreaking study that analysed over half a billion job adverts to assess AI’s impact on jobs, wages, skills and productivity. This unique report emerged from client conversations highlighting the need for concrete data and analysis amidst the AI and GenAI discourse. Launched at VivaTech, the report enjoyed record media coverage and impact.

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