YOUNG MCA ONLINE LINKEDIN EVENT PART 2 | CRAFTING YOUR PROFESSIONAL BRAND ON LINKEDIN

The Young MCA will be joined by Andrew Bruce Smith, a specialist digital PR, social media, SEO and analytics trainer and consultant for two online workshops focusing on the benefits of LinkedIn, and how you can make the most out of this social media platform. In the second of these online workshops, Andrew will focus on using LinkedIn to craft your unique professional brand. Key topics will include:

• Your LinkedIn profile as your digital storefront – how to control the narrative
• Identifying your target audience – who you want to connect with and what you want them to know
• Personal branding concepts – authenticity, consistency, distinctiveness
• Developing your professional voice – balancing personality and professionalism
• Managing your brand over time – adapting your profile as your career evolves

You’ll gain specific strategies to shape how clients, employers, and colleagues perceive you online. This session builds on the previous one but can also stand alone.

This online workshop is open to all Young Consultants from MCA member firms and will not be recorded. Please use your work email address when registering for this session.