Young MCA Online Workshop | Future Proofing Consulting – the impact of AI and emerging technologies

Join the Young MCA as we hear from Catriona Campbell, UK&I Client Technology & Innovation Officer at EY as she discusses the power of emerging technology in the consulting industry, in particular the use of AI and how this will impact the way we work. We’ll also hear from some young consultants from different member firms who will share their views and experiences so far with AI and the impact it has had on their role as a consultant.

About Catriona

Catriona is EY UK&I Client Technology & Innovation Officer. In the role, she harnesses the power of technology and drives innovation to help clients remain competitive in a disruptive environment. Previously, she ran our innovation centers in EMEIA (EY wavespaceTM).

A renowned behavioral psychologist and an leader in human-computer interaction (HCI), Catriona co-founded London-based experience design firm Seren in 2001. Now called EY-Seren, after being acquired by Ernst & Young in 2015, the company has offices in several countries, assisting clients to create well-designed experiences.

Since then, she has guided some of the world’s best-known brands towards digital success, earning a place in the BIMA Digital Hall of Fame thanks to two decades of outstanding contributions.