Young MCA Workshop | The Six Golden Rules of Data Storytelling
The Young MCA will be joined by Sam Knowles, Founder and MD of Insight Agenda and author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data. Sam will share some simple and effective rules of data-driven storytelling, and answer your questions on how to make sense of data and present it in the most compelling ways.
Sam combines long and varied PR agency experience with a planner’s facility for turning relevant data into campaigns and narratives that resonate and deliver. For a one-time PR man – with more than 25 years in corporate and consumer communications for global clients – he has unusually rich analytics experience.
Check out his LinkedIn profile and Twitter feed and the Insight Agents’ feed. Sam is a fellow of both the Professional Speaking Association and the Royal Society of Arts, as well as a member of the Advisory Council of the Harvard Business Review.