Propaganda

We are a prominent strategic and creative brand consultancy. For over 25 years we’ve been integral to our clients’ growth – building their brands and reputations, changing their markets, and transforming their fortunes with proven, insight-led strategies.

We have a principle-based approach to brand strategy:

Out-think, don’t outspend
Knowledge before assumption
Strategy before tactics
Brain count, not headcount
No pitching

We work at board level, nurturing long-term client relationships to create new brands, push through barriers to growth, and drive brands to exit. Many of our clients have been with us for over 10 years.

Our award-winning approach has helped clients unlock transformational business growth. We’ve done this for Clipper Logistics, BSW Timber Group, Roberts Bakery, Ann Summers, Seabrook Crisps, ghd and many more.

We’ve even done it for ourselves. Propaganda took the unique step of launching our own brand, Illamasqua, over 10 years ago. Illamasqua quickly established itself as an iconic global brand, sold in over 300 outlets and was acknowledged as the fastest growing make-up brand in history. We exited Illamasqua in 2017, selling to renowned beauty empire, The Hut Group.

We deliver tangible commercial results. By combining proven insight models, creative excellence, digital intelligence, and commercial rigour, we grow businesses, whatever the odds.