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AAR Group

AAR is a management consultancy specialising in Marketing Operating Models. We audit, optimise and build marketing operating models through four lenses: People, Process, Partners, and Platforms. With decades of experience and an unrivalled depth of market knowledge, we collaborate with some of the most recognisable brands to deliver genuine and sustained change in their marketing functions.

Our approach is diagnostic, collaborative, and pragmatic. We are marketing experts with a belief and empathy for the role of marketing to drive customer value, business growth and creativity. Our consultancy delivers operational efficiencies, cost savings and business impact. We work together with our clients to deliver change that brings the team, at all levels, along on the journey.

AAR sits right at the heart of the marketing industry between brands and their agencies. This unique position means we have our finger on the pulse of what marketers need, what external partners can deliver, and how the right marketing operating models can drive business growth.

Key Personnel

  • Victoria Fox, CEO
  • Robin Charney, Lead Consultant, Design
  • Cristiana Spataru, Senior Consultant

UK Office Locations

91 Wimpole Street, London W1G 0EF

Consultancy Services

  • Marketing operating model design
  • Marketing organisational design
  • Marketing capability strategy
  • Process and ways of working audits/optimisation
  • Marketing supplier roster rationalisation
  • In housing strategy and optimisation
  • Commercial reviews of agency partners/models
  • Marketing supplier search and selection
  • Marketing supplier relationship management

Industry Sectors

  • Financial Services
  • Retail
  • Entertainment, Leisure & Media
  • Digital & Technology
  • Food & Drink/QSR
  • Energy
  • Travel
  • Telecommunications
  • Professional services
  • CPG

MCA Firm Representatives

Robin Charney
MCA Council Representative

Robin Charney is a Lead Consultant, Design at AAR Group and sits on the MCA Council.

Contact Information


AAR Group Ltd
91 Wimpole Street

Telephone Number

020 7612 1200




AAR Group