Overline

Overline is a global marketing consultancy that helps CMOs turn strategy into action and get change over the line. We bridge the gap between vision and execution – delivering tangible outcomes, not just ideas.

Our expertise spans Marketing Strategy & Modernization, Retail Commerce & Marketing, Marketing Technology, Data & AI and Business Processes Automation (BPA), helping businesses stay ahead in a rapidly evolving landscape. Whether it’s unlocking new growth channels, leveraging AI, or streamlining operations, we take marketing beyond the deck and into action.

With a team of experienced practitioners who have been there and done it, Overline is built for brands that don’t just want to set goals – they want to achieve them.

We also host Time for a Reset, a podcast where marketing leaders discuss what needs to change in the industry, offering fresh perspectives on how brands can evolve, innovate, and drive meaningful impact.

Overline supports global clients in all markets and has experts in the US, UK, Europe, and Asia.

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Key Personnel

• Paul Frampton-Calero – CEO
• Fiona Davis – General Manager
• Nick King – Global Practices Lead

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UK Office Locations

• London and remote

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Worldwide Coverage

• United Kingdom
• Singapore
• United States

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Consultancy Services

• Marketing Strategy & Growth
• Marketing Modernization
• Media Modernization
• In Housing (Marketing or Media)
• Retail Media
• Marketing Effectiveness
• Marketing Technology and Data Strategy
• Sustainability & Accessibility

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Industry Sectors

• Retail
• Consumer Packaged Goods
• Finance
• Technology

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