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SBR Consulting

SBR Consulting is a specialist sales transformation and sales enablement performance consultancy. We focus exclusively on the end-to-end sales journey and what it takes to make each stage a habit. We deliver practical real-world solutions and are uniquely qualified to help businesses grow due to the fact that every member of our delivery team is an Authentic Sales Practitioner.

Our aim is to elevate the practice and perception of sales within individuals and organisations and as a result create increased revenue, enhanced professionalism & intelligent activity.

SBR Consulting is part of Southwestern Family of Companies, an employee-owned collection of more than 20 different operating companies that span many different industries, all with two things in common: professional sales, and building people. We have thousands of salespeople worldwide who make a total of over $200 million in revenue. Our oldest (and still flagship company) is Southwestern Advantage. Established in 1868, it’s the oldest direct sales company in the US.

Key Personnel

  • Alan Morton – Managing Director
  • Stuart Lotherington – Managing Director

UK Office Locations

  • London

Worldwide Coverage

  • UK
  • Czech Republic
  • Bulgaria
  • USA

Consultancy Service

Our services are aligned to our clients’ objective of improving sales through implementing processes, go-to-market strategies, segmentation, roles, competencies, sales proposition, and habit forming sales behaviours.

The following services will result in sales growth:

  • Sales Consulting
  • Creation of Sales Tools
  • High Performance Sales Habits Training
  • High Performance Leadership Habits Training
  • Account Development
  • Sales Coaching

Industry Sectors

  • Consultancy & Professional Services
  • Information & Communications Technology (ICT)
  • Financial Services & Private Equity
  • Digital, Travel & Online

MCA Firm Representatives

Alan Morton
MCA Council Representative

Alan Morton is Managing Director at SBR Consulting and sits on the MCA council.

Contact Information


63-66 Hatton Garden
5th Floor, Suite 23

Telephone Number

020 7653 3740


SBR Consulting