The world has shifted on its axis. The immediate response is personal and people-centred. Followed swiftly by the disruption to day-to-day activity either through illness, working from home – and all the complexities a lock down brings.
For businesses the impact has been polarised – either an immediate and substantial loss in demand, or conversely a significant short-term escalation in demand.
Regardless of your specific business context strong Client Agency relationships are essential at the best of times, and will prove to be vital at this worst of times.
Here are a few pointers to help manage that relationship during this difficult period.
- Communicate more regularly – let the agencies know what’s happening in your business, how have priorities shifted, what are you being asked to do. By knowing and understanding this they are better placed to help you.
- Use the resources you have available – although much of your work may have switched to project based you are likely to still have a number of key personnel on retainer. In particular, the Strategists at your Media, Creative and Digital agencies should be able to give you valuable insight about what others are doing and help you plan your way out of the crisis. Get the best minds working collaboratively with you to help solve the problems you face.
View another 3 points on the Observatory International website.