In recently published blog, Deloitte is looking into how consumer health companies are meeting the increased expectations of a more knowledgeable and empowered consumers.
According to the firm, technological advancements, acceleration in innovation and shifts in individuals’ expectations, are driving an unprecedented transformation in consumer health. Consumers are keen to improve their health literacy, enjoy equitable access and obtain personalised products and services; and the consumer health (CH) industry is energised by these changing expectations and has increased its focus on promoting wellbeing and extending healthy lifespans. This month Deloitte published their first two out of ten predictions that inform their report ‘Accelerating the future: Life Sciences and Healthcare predictions 2030’. While the firm’s predictions are mostly optimistic and deliberately provocative, they acknowledge some of the constraints that need to be overcome to realise the prediction by 2030.
This blog explores the first two predictions: Consumers are the CEOs of their own health and The rise of a dynamic consumer health market.
Read more on their website.