Brands in the metaverse: how big is the opportunity?


The metaverse: we’ve all heard of it, but what does it really mean? Do your clients know what they are looking for? For most of them, the answer will be no.

But the metaverse is very real – you just have to look at the amount of money going into this area.

Understanding what is happening in the space is absolutely vital for our ability to interpret narratives for clients and guide them on the decisions they need to make for their brands.

Savanta’s latest report provides an expert overview of the metaverse, as well as offering a glimpse into the future of this rapidly developing space and exploring how digital interaction is expected to evolve.

Drawing on the responses of more than 2,000 UK adults, the research dives into the world of opportunities available for brands to get involved in the metaverse.

With virtual reality on the rise, this space is becoming increasingly crucial for brands to be a part of.

Read more on their website.