Consumer sentiment falls again as all consumers feel the squeeze


Young and old, rich and poor, the cost of living is on everyone’s minds. More than three-quarters of consumers have cut back on spending in the past three months, as people buy less or trade down in an attempt to ease financial pressures. This has led to another significant drop in consumer sentiment, which now sits lower than at any point during the pandemic.

Sentiment drops as the cost of living rises

Consumer confidence continues to decline. And fast.

In March 2022, our Spring Consumer Sentiment showed the biggest one-year decline in confidence since the global financial crisis, inflation driving a growing divergence between demographic groups, and post-pandemic pent-up demand all but evaporating.

We’ve seen another significant drop, as the cost-of-living crisis finally hits all demographics. Now at -36, sentiment is lower than at any point throughout the pandemic.


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