How purpose shapes customer buying decisions

By Gate One

Consumers want to purchase products and services from companies that reflect their own values and beliefs and who will take a stand on the social, cultural and environmental issues that they care about most. In turn, companies need to look beyond delivering great service and experience to building long-lasting relationships with their customers.

So, what are the ingredients needed to create meaningful customer relationships?

To better understand and respond to what customers expect from their relationships with companies in the future, Gate One will be running a series of articles focusing on what you need to do to create meaningful relationships with your customers. They will cover:

  • what is meant by customer relationships
  • how you build purpose
  • how you create memorable experiences
  • how you combine purpose and experiences to create truly meaningful relationships.

Read more about this on their website.