Proxima’s recent white paper ‘How retailers can get ahead in 2021’ shows that whether you look at the US or the UK, 2020 was a year of massive change and 2021 is shaping up to be another challenging year.
COVID-19 accelerated trends that were already impacting retail and put the industry under immense pressure to adapt and innovate at speed. 2021 will be no different, and retailers will need to ready to adapt and change to thrive rather than just (hopefully) survive.
But where do you direct your energies and how do you fund the innovation?
Read the full insight on the Proxima website