PWC: 12 Predictions of Christmas: 2020


by PWC

What does a smaller, more special Christmas mean for retailers?

A global pandemic. National lockdowns. One of the deepest recessions ever seen. Record store closures. An increased shift to online. Retail in the UK has seen its fair share of challenges this year. But with positive news around vaccines, mass testing and relaxing of measures over the festive season, what might we see as we head towards Christmas and the New Year?

As we once more emerge from lockdowns or increased restrictions, non-essential retail can re-open having been forcibly closed in some or all of the Home Nations. We saw consumer sentiment significantly impacted by these lockdowns, but fully expect sales to bounce back as they did in June. And just in time for the anticipated Christmas spending spree.

Read the full insight on the PWC website