by Ipsos MORI
As brands entered 2020, they were ready to battle the new challenges presented to them by a world transformed by digitalisation, empowered consumers and unprecedented competition. eCommerce was on the rise, voice shopping promised to change the way consumers shopped, and the Internet of Things foreshadowed a new way of life. All of these challenges seemed daunting, and yet brands were investing in technology, prioritizing innovation, and embracing their new roles in consumers’ lives. Brands had strategies in place and blueprints for the future. And then coronavirus hit.
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