There have been some substantial technological and societal shifts. DE&I is still very much front and centre as a hot topic. The acceleration of digitisation and the move towards smarter ecosystems continue to promote technical roles as the most advertised and sought requirements over any other area of the UK labour market. As pay, benefits, and remote/flexible working remain high on the employees’ priority list, some companies are pulling out all the stops, delivering strategies on individual purpose and values to get the competitive edge.