In a recent insight, Deloitte shares that Europe is facing substantial challenges in continuing to deliver high-quality healthcare services to its citizens. Ageing populations, cultural shifts, rigid and complex financing models, increasing costs of innovation, a scarcity of skilled personnel, rising health inequalities and health complexities stemming from climate change are threatening the sustainability and affordability of healthcare services, and adversely affecting citizens’ health and productivity. To ensure citizens’ future health and well-being, Europe will need to chart a new, cost-effective and sustainable approach to healthcare.
Deloitte’s Global Future of Health campaign, launched in 2017, is based on a strongly held view that emergent technologies and digital transformation, artificial intelligence (AI) and open secure platforms will enable a shift from the current reactive-treatment model to a continuous, forward-looking, proactive health management model. This shift will be focused on prevention and earlier diagnosis, aimed at sustaining well-being and improving the cost-effectiveness of healthcare. Moreover, by 2040 care will be organised around the citizen rather than around the institutions that drive the existing healthcare systems. These changes will affect the businesses and operating models of all stakeholders, including new non-traditional companies entering the healthcare space.
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