The Three Faces of AI

Certinia

In its recent article, Certinia shares insights on the different categories of AI and how professional services organisations can leverage for better business outcomes.

According to the firm, for years, services organisations have leaned on spreadsheets, manual processes, and intuition to keep things running. While that approach worked, it often came at the cost of efficiency and precision.

Now, AI is redefining how professional services operate, with tools that are practical, accessible, and designed to tackle challenges like resource allocation, forecasting, and client engagement. But with all the hype, it’s easy to feel unsure about what AI can really deliver, which types make sense for your business, and how to take that first step.

Read more on their website.