Tauqeer Ahmed, KPMG

Tauqeer Ahmed, KPMG

Technology Consultant of the Year

MCA Awards 2024 FinalistTauqeer has transformed KPMG Consulting’s delivery model, by launching a new, technology-led product for retail clients.

His desire to help retailers perform better stems from his family’s business. Growing up, he helped at his fathers’ market clothing stall, learning from a young age how to understand and serve customers’ needs.

Tauqeer distilled that focus and passion into creating a revolutionary data analytics tool for retail businesses. He realised that many retailers – more than a consulting team can realistically reach – face the same challenges. And he was determined to find a way to solve them at scale, by harnessing the power of data and technology.

The result is Dash: an analytics platform that gives retailers new levels of insight about their businesses, so that they can make the right decisions.

Dash was Tauqeer’s idea and vision. He convinced KPMG to embrace it despite initial scepticism. He drove the initial market-scoping exercise. He built and led the diverse team that brought the product to market. And he ran the extensive and complex development project, which required significant innovation and problem-solving.

Now that Dash is live, Tauqeer leads the client engagement activity. He makes sure users get the most from the product, tailoring the insight provided to their role and expertise.

Dash has proved transformative for clients and KPMG. Retailers tell us they’ve gleaned more insight from it in just a few days than in several years using other solutions.

View the KPMG profile in the MCA Members Directory.