Strategy
Sainsbury’s partnered with KPMG to assess and enhance its Data and Analytics (D&A) capabilities, aligning them with global best practices to support its Next Level Strategy. A new D&A strategy and operating model were implemented, strengthening data science, AI, and enterprise reporting for future business growth.
Sainsbury’s – the UK’s second largest grocer – is executing its Next Level Strategy to deliver outstanding value, unbeatable quality food and great service. Critical to the successful delivery of this strategy is a market-leading Data and Analytics capability, and there was a desire to continue to strengthen it. They wanted an external assessment and, if necessary, a new D&A strategy and restructured capability to support it.
KPMG worked with Sainsbury’s to conduct a robust assessment of their current D&A capabilities and capacity. We looked at best practices globally and showed them where market-leaders around the world were with their D&A capability. We assessed and segmented business demand for D&A to identify where the greatest value was and could be delivered. We built consensus across their Operating Board on the way forward.
With a clear understanding of Sainsbury’s objectives, we helped them design a new strategy and operating model that would centralise certain D&A capabilities, while extending four ‘spokes’ of analytical capability into the business. Together we developed a new governance structure for managing and prioritising demand, fully integrated into their existing governance forums.
The newly refreshed Sainsbury’s D&A capability is supported by a new Chief Data Officer, reporting to the Chief Marketing, Data and Sustainability Officer. The refreshed capability is continuing to grow data science capability, further embedding the use of AI across the business, driving enterprise reporting and continuing to elevate enterprise-wide data quality.
Sainsbury’s new D&A capability enables a stronger, future-proofed business which can fulfil its objectives with confidence.
View the KPMG profile in the MCA Members Directory.