MCA welcomes new member

The Management Consultancies Association (MCA) is delighted to announce that The Observatory International has joined the Association.

The Observatory International specialises in consulting for the Marketing Services sector, helping Marketing and Procurement professionals to deliver greater value from their communications agencies through:
More efficient procurement processes
Stronger, more accountable agency relationships
More profitable outcomes from the agencies’ services.
Its senior consultants give clear, objective advice backed up by proprietary data and expert analysis – and reliable, quantifiable processes to add value well into the future.
Lucinda Peniston-Baines, joint founder and Managing Partner of The Observatory International, said: “The Observatory International’s commitment to quality and professionalism strongly echoes the MCA’s principles and Code of Practice. Our membership will give clients further reassurance that they are engaging the only MCA-recognised consultancy in our field. We’re looking forward to being an active member of the Association and bringing our specialised knowledge and international perspective to the membership.”
Alan Leaman, Chief Executive of the MCA said:
We are delighted to welcome The Observatory International to the MCA. As new members of the Association they have demonstrated a track record of excellent consultancy work, together with a commitment to high standards of client service. The Observatory International will bring a distinctive voice to the work of the MCA.”  
MCA members represent around 70% of the UK consulting sector by fee income and membership has become synonymous with quality and professionalism in consulting. All members adhere to the MCA Code of Practice that provides the consultancy buyer with reassurance that MCA firms maintain the highest standards. The MCA also offers a wide range of activities and member services, and provides a platform for government and industry stakeholders and the media to engage in debate with consultants about wider issues facing the UK economy. 
For more information, please contact:
MCA PR Consultant
David Pippett
DWP Public Relations
Tel: 01225 459676
Mop: 07899 798197
The Observatory International Ltd
Lucinda Peniston-Baines
Managing Partner
The Observatory International Ltd
Tel: 020 7847 4035
About the Management Consultancies Association
The Management Consultancies Association (MCA) is the representative body for management consultancy firms in the UK. Our sixty member companies comprise around 70% of the UK consulting industry, estimated to be worth £9bn in 2008, employ more than 40,000 consultants and work with over 90 of the top FTSE 100 companies and almost all parts of the public sector.
The MCA’s tough entry criteria and rigorous Code of Practice mean that MCA member companies are widely acknowledged to provide high quality services to their clients. Many of their achievements are recognised in the annual MCA Management Awards and the Consultant of the Year Awards.
The MCA informs and influences public debate on topical issues, and provides authoritative data on the industry. It commissions research and policy analysis and represents the industry in discussions with Government and other stakeholders. The MCA also facilitates networking and the sharing of best practice within the industry through events, publications and initiatives such as the Young MCA.
About The Observatory International
The Observatory International offers the broadest toolkit for marketing agency procurement and performance management.
With Marketers needing to drive greater efficiencies and show tangible results, The Observatory International offers support at every stage of planning, procurement, resource allocation, agency selection and performance management.   
Senior consultants offer clear, objective advice backed up by proprietary data and expert analysis – and reliable, quantifiable processes that will continue to add value well into the future. 
Service areas include Needs Assessment; Agency Selection; Fee Benchmarking & Negotiation; Alignment; Process Transformation and Performance Measurement. 
Clients include Allianz, BMW, Danone, Halfords, PZ Cussons, Tesco, Yum! Restaurants and many others.