Pressure on the green belt, building on flood plains, investment in new road infrastructure, delivering affordable housing and meeting carbon zero commitments are some of the many well publicised reasons why housing demand is not being met. Of course, the global pandemic of COVID-19 has thrown a bigger curve ball than anyone could have imagined into the mix as tenants across the country are urging government to freeze rent payments. The gap – the difference between the current housing stock and the number needed for everyone to have a decent home to live in – is more than one million according to recent research. So, is the solution closer to home or closer to the heart of our towns and cities? The High Street.