The EY Future Consumer Index confirms new UK consumer segments as key lockdown trends accelerate.
UK consumer-facing companies have been faced with unparalleled levels of disruption throughout the COVID-19 pandemic. But as lockdowns begin to ease across the country, there could be new challenges ahead.
At the start of the crisis, consumers were forced to make immediate and stark changes to their lives that accelerated and, in some instances, led to behavioural shifts. Our inaugural EY Future Consumer Index in April 2020 revealed new consumer segments and important nuances emerging as the crisis persisted.
Read the full insight on the EY website