4 WAYS CUSTOMERS ARE ADAPTING, SURVIVING AND THRIVING IN THE COVID-19 ERA by IBM

by IBM

The road to recovery from the COVID-19 pandemic continues to be uneven, at best. A number of industries and organizations have struggled, while others adapted more quickly. One thing was clear, Salesforce customers had a distinct advantage from the start; their critical customer data was already accessible in the cloud and flexible business processes were ready to handle the tectonic shift to 100% remote work. In fact, IBM research highlights that a majority of Salesforce customers confirmed that Salesforce enabled their businesses to pivot and adjust their priorities around digital this year.

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