Customer Data Platform (CDP): A game changer or just another acronym?


In this blog Credera discusses what Customer Data Platforms (CDPs) are and aren’t, the value they could potentially bring to your organisation, and the things to consider if you are thinking about implementing one.

With the rapid increase of customer expectations forcing companies to become more user-centric, the evolution of Marketing technology has not only been an enabler for this improvement, but also a necessity.

It simply wouldn’t be possible to act upon customer interactions quickly, execute campaigns at scale, or provide customers with content that is relevant to their personal needs without marketing technology (MarTech) – not least without the massive operational overhead anyway.


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