According to EY, success and growth won’t be achieved by focusing on technology alone, because technology is no more than a tool that enables us to develop goods and services that humans need. The real skill isn’t in developing technological solutions, it’s in identifying what people want – and then finding the best ways to deliver. The question isn’t how to use the technology, it’s what impact that technology can have.
There are three primary ways technology – and especially Artificial Intelligence (AI) – can encourage human creativity in meeting human needs:
- Freeing up time for humans to focus on innovation.
- Offering opportunities to creatively combine technologies to create new ways of working.
- Actively augmenting human decision-making, by adding a layer of machine-driven data analysis to guide our creative choices.
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