The Q4 conclusion of Deloitte’s 2024 State of Generative AI in the Enterprise series reveals that no matter how quickly GenAI advances, organisational change only happens so fast. ROI with AI is encouraging, regulation and risk loom large, and agentic AI is on the rise—but businesses are setting their own pace on the path to value.
For the past year, Deloitte has been conducting quarterly global survey reports and executive interviews focused on Generative AI (GenAI) in the enterprise. They titled their study Now decides next because they believed in GenAI’s potential to dramatically transform how businesses operate — and that the actions companies take today will have a decisive impact on their ability to succeed with GenAI in the future. And that’s exactly what Deloitte found.
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