The 28th Annual PwC UK CEO Survey reveals a momentous intent — and a pressing need — among UK business leaders to instigate material change to their business models.
To do so, according to the PwC, they must navigate multiple time frames, dealing with intensifying challenges today while progressing bold investments in their workforce and in their scaling of emerging technologies to determine a future for their business that delivers long-term growth and lasting resilience.
The PwCs survey finds 98% of UK CEOs expect to make material changes to their business or operating model this year. Their motivations are both proactive and reactive.
It is clear CEOs are feeling the pressure of intensifying challenges. Some 34% believe their business won’t be economically viable within 10 years on its current course — up from 21% last year. But the pursuit of growth and new opportunity is also a clear motivation.
Read more on their website.