Preparing for recovery: overcome the challenges ahead

By PwC

After 12 months of uncertainty and challenge, UK business leaders have spoken and they’re ready to return to growth. We surveyed 400 business leaders and management to see how businesses were preparing for their recovery and their view of the path back to normality.

Yet behind the resilience and optimism challenges still exist. To capitalise on the opportunities ahead, businesses need to be using the tools and strategies available to them to their full effect. Our findings uncovered areas where businesses may be vulnerable in the road ahead. We explore these, along with the steps that can best support them on the path to sustainable growth.

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