In a recession the biggest risk for business is playing is safe. National and global crises lead to pivotal social, cultural and economic change. Historically, in the face of a national crisis, the businesses that thrived were the ones who matched the seismic shift in world order with a seismic shift of their own.
Propaganda’s Strategy Consultant and MCA Young Consultant of the Year, Cynthia Bell, explores what brands need to do to survive until the economy recovers.
Read the full insight on Propaganda’s website.